Thursday, October 16, 2014

We're liveblogging Apple's iPad event







Dana Wollman
2:12 PM
Wouldn't pros want that to go with the new Mac Pro that's already on the market?
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Dana Wollman 2:12 PM
Serious question: Where's the 5K standalone Cinema display?
Dana Wollman 2:11 PM
Organic passivation is responsible for that 30 percent power-consumption reduction.
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Dana Wollman 2:10 PM
"We've also improved the contrast ratio," he says.
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Dana Wollman 2:10 PM
The timing controller tells every pixel what to do and when to do it, Riccio says.
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Dana Wollman
2:10 PM
It's mostly a recap of the features we've just seen, though trust: When I eventually get my hands on one, I'll be doing a deeper dive on the technology inside the screen.
Dana Wollman 2:09 PM
We're now seeing a video with Dan Riccio on the Mac engineering team.

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2:09 PM
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Dana Wollman 2:09 PM
This really seems geared toward pros and enthusiasts. Pixel-for-pixel video editing, with room left over for other UI elements.
Dana Wollman 2:08 PM
A new compensation film is designed to make the screen look better from off-angles than it otherwise would.
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Dana Wollman 2:08 PM
And, the display uses 30 percent less energy (than what, I'm not so sure).
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Dana Wollman
2:08 PM
"Organic passivation" technology borrowed from other Retina products.
Dana Wollman 2:07 PM
There's a custom "timing controller" chip to control the new display.
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Dana Wollman 2:07 PM
The iMac itself is 5mm thick.
Dana Wollman 2:07 PM
67 percent more pixels than 4K and that, my friends, is the kicker.
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Dana Wollman 2:06 PM
That's 7x more pixels than 1080p.
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Dana Wollman 2:06 PM
It's a 27-inch display with 5,120 x 2,880 display. "Retina 5K."
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Dana Wollman
2:06 PM
(That's what they said about the 2012 iMac, which also had a gorgeous screen.)
Dana Wollman 2:05 PM
"There has never been a desktop display like this."
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Dana Wollman 2:05 PM
iMac with Retina display appears to be the full name.
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Dana Wollman 2:05 PM
Surprise!
Dana Wollman 2:05 PM
And it's an iMac!
Dana Wollman 2:05 PM
There's a video playing now, FYI.
Dana Wollman 2:04 PM
Today, we're seeing the "continued march" of the Retina display.
Dana Wollman 2:04 PM
So we've covered the Air, now we're hearing a bit about the Retina display MacBook Pro.
Dana Wollman 2:04 PM
Joanna Stern got her second name-check today, this time for her MacBook Air review.
Dana Wollman 2:03 PM
In general, the Mac grew 18 percent last quarter (year over year), compared to a small decline for the PC industry as a whole.
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Dana Wollman 2:03 PM
Now let's talk about the iMac.
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Dana Wollman 2:02 PM
They ship next week.
Dana Wollman 2:02 PM
You can order them tomorrow.
Dana Wollman 2:02 PM
So, for the same price ($399), you can get last year's iPad Air or the new iPad mini 3.
Dana Wollman 2:02 PM
OG iPad mini is $249. iPad mini 2 is $299. The iPad Air now starts at $399.
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Dana Wollman 2:02 PM
iPad mini 2 and the original iPad Air are sticking around.
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Dana Wollman 2:01 PM
Lots of incentive here to step up from the 16GB model, it looks like.
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Dana Wollman 2:01 PM
$399, $499 and $599, for 16GB/64GB/128GB.
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Dana Wollman 2:01 PM
Meanwhile, there's a new iPad mini. The iPad mini 3.
Dana Wollman 2:01 PM
$130 more for the LTE versions, per usual.
Dana Wollman 2:00 PM
$499, $599 and $699 are the different prices (16GB, 64GB, 128GB).
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Dana Wollman
2:00 PM
Improved Retina display, A8X chip, 6.1mm-thick design, new iSight camera and more.
Dana Wollman 1:59 PM
So here's a recap from Phil Schiller.
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Dana Wollman 1:59 PM
Can also add text and various lens effects. That you can't do with HTC or Sony.
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Dana Wollman 1:57 PM
The point is: it's FAST. Always good.
Dana Wollman 1:57 PM
As Brad is telling me here in the auditorium, HTC and Sony have similar video-highlights features, so let's not go so far as to say this is unprecedented.

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Dana Wollman 1:57 PM
The point is: it's FAST. Always good.
Dana Wollman 1:57 PM
As Brad is telling me here in the auditorium, HTC and Sony have similar video-highlights features, so let's not go so far as to say this is unprecedented.
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Dana Wollman 1:57 PM
Hint: The movie started playing before I finished typing that last sentence.
Dana Wollman 1:57 PM
So in the demo here, we're seeing how long it takes the iPad to make a movie out of lots of clips.
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Dana Wollman
1:56 PM
While you think on that, here's our next developer: Replay, a video editing app for people who really don't know anything about video editing.
Dana Wollman 1:56 PM
Curious to try that one myself. Any of y'all gonna download that one?
Dana Wollman 1:56 PM
Big applause for the two devs as they leave the stage.
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Dana Wollman 1:55 PM
Remember when people said iPads (and tablets) weren't for productivity? Yeah.
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Dana Wollman 1:55 PM
We're zooming in, trying to remove something in the image that wasn't supposed to be there. Just brushing over it while maintaining the background. It all happened pretty fast, I have to say.
Dana Wollman 1:54 PM
It's a new app, all about image-editing. We're going to see how the iPad handles edits on a really large 4K file.
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Dana Wollman
1:53 PM
This demo's from the imaging app Pixelmator.
Dana Wollman 1:53 PM
This is the part where we step back and look at some app-specific demos on the new iPads.
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Dana Wollman 1:53 PM
Apple Pay support too for online payments. Not NFC.
Dana Wollman 1:52 PM
As ever, you can use that thing to purchase things from iTunes, and unlock the device and certain third-party apps, like Mint.
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Dana Wollman
1:52 PM
I mean, of course it does! It had to.
Dana Wollman 1:51 PM
And, of course, the new iPad has a Touch ID fingerprint sensor.
Dana Wollman 1:51 PM
Other changes: Faster WiFi, better LTE. Up to 150 Mbps, 20 LTE bands.
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Dana Wollman
1:51 PM
The front camera moves to f/2.2 aperture.
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Dana Wollman 1:50 PM
New FaceTime camera up front, btw. That too.
Dana Wollman 1:50 PM
(Just saying.)
Dana Wollman 1:50 PM
BTW, this will not make you look any cooler when you whip out your iPad at a football game.
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Dana Wollman 1:50 PM
Slow-mo videos are also new to the iPad.
Dana Wollman 1:50 PM
Heh, Phil just snuck in some high-speed footage from Venice. "The George Clooney" wedding.
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Dana Wollman 1:49 PM
Burst Mode is new to the iPad.
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Dana Wollman 1:49 PM
The closeup shots, too.
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Dana Wollman 1:49 PM
They do look nice, I have to say.
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Dana Wollman 1:48 PM
But don't take my word for it: This is where Brad's liveblog photos are gonna come in reallllly handy.
Dana Wollman 1:48 PM
We're seeing some auto-HDR sample shots, for example.

Dana Wollman
1:48 PM
The biggest deal might be the image signal processor, which Apple designed itself.
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Dana Wollman 1:48 PM
But anyway, that camera. It's an 8MP iSight camera. f/2.4 aperture. It does 1080p video.
Dana Wollman 1:47 PM
And the fact that the design is similar to the new iPhones.
Dana Wollman 1:47 PM
This might be a good time for me to point out the gold IPad just shown on screen.
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Dana Wollman 1:47 PM
(Phil is talking about how the cameras can be used in apps, like baseball coaching, to name one seldom-cited example.)

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Moving on, let's talk about the camera.
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Dana Wollman 1:46 PM
As on the A8 chip in the iPhone 6, there's an M8 motion coprocessor.
Dana Wollman 1:46 PM
10-hour battery life on the iPad Air 2.

Dana Wollman
1:45 PM
12x faster than the original iPad. 180x the graphics. (Why are we comparing to the original iPad?)
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Dana Wollman 1:45 PM
2nd-gen 64-bit architecture, 3 billion transistors, 2.5x faster GPU, 4x faster CPU.

Dana Wollman
1:45 PM
2nd-gen 64-bit architecture, 3 billion transistors, 2.5x faster GPU, 4x faster CPU.
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Dana Wollman 1:44 PM
The chip inside, meanwhile, is the A8X, created for the iPad Air 2.
Dana Wollman 1:44 PM
(We'll be the judge of that, of course.)
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Dana Wollman 1:44 PM
But hey, Apple's calling this the "lowest reflectivity of any tablet."

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Dana Wollman 1:44 PM
Which, as on the Surface, helps reduce glare from surrounding light.
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Dana Wollman 1:44 PM
Optically bonded and all that. (Psst: Microsoft does this on the Surface, and always has.)
Dana Wollman 1:43 PM
For every iPad, there's been an air gap in the display. Now there's no gap.
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Dana Wollman 1:43 PM
Now we're seeing the original iPad next to the iPad Air 2. You can stack two iPad Air 2's and they'd still be thinner than the OG model.
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Dana Wollman
1:42 PM
(That's actually a bigger difference than I was expecting.)
Dana Wollman 1:42 PM
18 percent thinner than the first iPad Air.
Dana Wollman 1:42 PM
The iPad Air 2 is 6.1mm thick.
Dana Wollman 1:42 PM
Now Phil Schiller on the marketing side is taking the stage, to enormous applause.
Dana Wollman 1:42 PM
"Look how thin it is!" Tim says. "Can you even see it?"
Dana Wollman 1:41 PM
That's the name; it is apparently as thin as a pencil -- or a shaved-down pencil. We'll find out the specifics shortly, I imagine.
Dana Wollman 1:41 PM
iPad Air 2
Dana Wollman 1:41 PM
Seeing a pencil getting shaved down.
Dana Wollman 1:41 PM
"You do this." (Seeing a video....)
Dana Wollman 1:41 PM
"How do you make it better?" Tim asks.
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Dana Wollman 1:40 PM
But before we see the new iPads, let's revisit the Air. It was already pretty thin, pretty light.
Dana Wollman 1:40 PM
More review quotes to back up his point, this time from Dan Seifert at The Verge.
Dana Wollman 1:39 PM
"At the root of this is that we have over 675,000 apps" custom-designed for the iPad.
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Dana Wollman 1:39 PM
With the Retina display iPad mini getting a score of 100 percent satisfaction. (Take his word for it, I guess?)
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Dana Wollman 1:38 PM
iPad consistently rated #1 in customer satisfaction, Tim says.
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In addition, Tim Cook is comparing iPad sales for Q3 of this year to PC sales.
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Dana Wollman 1:37 PM
That's 225 million iPads sold.
Dana Wollman 1:37 PM
"Customers and developers have begun to use [the iPad] in ways we couldn't have imagined."
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Dana Wollman 1:37 PM
"From Apple's custom-designed powerful chips to the ultra-fast cellular and WiFi connectivity to the incredible iSight cameras..." (We're hearing about all the features packed into iPads.)

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Dana Wollman 1:36 PM
This room fell eerily silent.
Dana Wollman 1:36 PM
And now... iPads!
Dana Wollman 1:35 PM
The new iWork suite drops today too.
Dana Wollman 1:35 PM
Which makes sense.
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Dana Wollman 1:35 PM
Just in time for the Apple Pay launch.
Dana Wollman 1:35 PM
Meanwhile, iOS 8.1 is dropping on Monday.
Dana Wollman 1:35 PM
Out of beta now.
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Anyway, here's the news: Apple OS X Yosemite is available today.
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Dana Wollman 1:34 PM
(But no seriously, Tim Cook is going to start murdering leakers in their sleep.)
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Dana Wollman 1:34 PM
This video, by the way, shows some hilarious secret handshakes in Apple headquarters.
Dana Wollman 1:33 PM
(Some edits have been made.)
Dana Wollman 1:33 PM
(That's "tripling down on secrecy" now, by the way.)
Dana Wollman 1:33 PM
Craig is projecting his secrecy-themed presentation to an Apple TV... and he's controlling it all via his Apple Watch.
Dana Wollman 1:33 PM
Stephen Colbert's off the line, and it's now time for an Apple TV demo.
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Dana Wollman 1:32 PM
(You guys, my biggest regret in life will be failing to type quickly enough to transcribe all this nonsense. Apologies!)
Dana Wollman 1:32 PM
Stephen Colbert just called Tim Cook "Chairman Honeycrisp," but uh, you had to be there, I guess?Dana Wollman 1:31 PM
"I will also accept Intergalactic Chancelor."
Dana Wollman 1:31 PM
"Supreme Allied Commander of Supreme Secrecy."
Dana Wollman 1:31 PM
"I've got a big problem with my title. I don't think it's enough to capture how important my role is at Apple."
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Dana Wollman 1:30 PM
"I don't recognize that name." "Oh hello, Red Delicious."
Dana Wollman 1:30 PM
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Dana Wollman 1:29 PM
Hah.
Dana Wollman 1:29 PM
More Apple rumors they're pretending to talk about. This time: an Apple spaceship!
Dana Wollman 1:28 PM
Now we're seeing a demo of the "texting from a Mac" thing.
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Dana Wollman 1:28 PM
So here's the Continuity bit: We were seeing all those photos in a Keynote slideshow. Now Craig is picking that up on his iPad.
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Dana Wollman
1:27 PM
Haha: We're seeing an onscreen message from Tim Cook with the subject line "doubling down on secrecy."
Dana Wollman 1:26 PM
We're about to see a demo of that.
Dana Wollman 1:26 PM
And, you can send and receive calls on your Mac, so long as you have an iPhone with iOS 8 that's signed into the same FaceTime account.
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Dana Wollman 1:26 PM
Additionally, of course, you can now send and receive SMS and MMS messages on your Mac.
Dana Wollman 1:26 PM 
Instant Hotspot is another such feature.
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Dana Wollman 1:25 PM
For one, you can AirDrop between iOS devices and Macs.
Dana Wollman 1:25 PM
Pay attention, because this is the biggest thing I did NOT get to test in my early Yosemite preview. Ditto for Brad's iOS 8 review.
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Dana Wollman
1:24 PM
You know, syncing calendars, bookmarks, all that.
Dana Wollman 1:24 PM
"At the center of it is iCloud."
Dana Wollman 1:24 PM
"What makes Yosemite and iOS 8 so special is the way they work together."
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Dana Wollman 1:24 PM
Find your iCloud stuff in the Finder. (He isn't talking about the fact that there's no standalone iOS app.)
Dana Wollman 1:23 PM
Moving on! iCloud Drive.

Dana Wollman
1:23 PM
New sidebar view - -if that's exciting to you.
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Dana Wollman 1:23 PM
We're going at blazing speed here! Brief mention of iWork here.
Dana Wollman 1:22 PM
Messages has a new design. Brings on a lot of features you'll also find in Messages for iOS 8. Add participants, etc.
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Dana Wollman 1:22 PM
Then there's the new Mail app. The Markup feature I told you about in my preview over the summer. Mail Drop for sending large attachments (up to 5GB).
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Dana Wollman
1:22 PM
In particular, JavaScript performance and battery life (at least two extra hours versus other browsers).
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Dana Wollman 1:21 PM
Now Craig is talking about performance improvements in Safari.
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New tab view in Safari. "Birds eye view" of all of your tabs, with all of your pages from the same site in one stack.

Dana Wollman
1:21 PM
Safari, as you might know, also has Spotlight suggestions. Similar the new Spotlight suggestions on the Mac desktop, and on iOS 8.
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Dana Wollman 1:20 PM
New look for every native app, including Safari, which now hides favorites behind the address field.
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New typography, new icons in the dock. A new "Today" view in the Notification Center. Revamped Spotlight search.
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Dana Wollman 1:20 PM
So far, a recap of the design. Flat, iOS-inspired.

Dana Wollman
1:19 PM
And now, OS X Yosemite.
Dana Wollman 1:19 PM
That's gonna be in public beta for now.
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Ability to access all your photos and video at their original resolution, with no downscaling.
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Key points: Support for Apple Pay.
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And now, iOS 8.1.

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And now, iOS 8.1.
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(Hah, only one person started applauding at first, and then everyone jumped in.)
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"Its impact could be greater than any other language," says the Wired review he's quoting to us.

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Dana Wollman 1:16 PM
Next recap: Swift, Apple's programming language.
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But that's kinda hard to demonstrate in a liveblog.
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Moving on, a recap of Metal. This is more on the performance side, of course, and graphics performance.
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Y'all know how this works, right? Works with all sorts of health apps and devices, like scales?
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On to HealthKit.
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Some laughter there as Craig name-checked a Klingon-themed third-party keyboard.
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In case this is all new to you, I suggest you read Brad Molen's thorough review of iOS 8.
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In particular, though, Craig is focusing on new features for developers. Extensibility for third-party apps, for example.
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"iOS 8 is a major feature release." (Very true.)
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Only 25 percent of Android users are running KitKat, or so he says.
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Fragmentation!
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Here we go, he's comparing to Android.

Dana Wollman
1:12 PM
Nearly half of the install base is running iOS 8, he says.
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Joanna Stern just got a shout-out for her review of the OS.
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Let's start with iOS 8.
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With that, Craig Federighi, the software guy, is taking the stage.
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Which means it's time to talk about the underlying operating systems: iOS and Yosemite.
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So this is the part where we back up and talk about the whole lineup.Image uploaded 1:11 PM
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Dana Wollman 1:10 PM 
"Apple Watch is shipping early next year, and every day I look forward to that day."

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"We can't wait to see what experiences they come up with."
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Dana Wollman 1:10 PM
And now, Apple is about to roll out "WatchKit" for developers. That's coming next month.
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And now, a recap of the apps Apple Watch will have at launch. Delta, Starwood and others.
Dana Wollman 1:09 PM 
This month, Apple Watch is on the cover of Vogue China. (We already reported that!)

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Dana Wollman 1:09 PM
"Great reception from the health and fitness community" and from "people who know a lot about fashion and style... even more than I do."
Dana Wollman 1:09 PM
But wait, now we're switching gears to Apple Watch, which you also may have read about.
Dana Wollman 1:08 PM 
So, you've got an iPhone 6 / 6 Plus already? Get ready to use the mobile payment feature starting then.
Dana Wollman 1:08 PM
So, you've got an iPhone 6 / 6 Plus already? Get ready to use the mobile payment feature starting then.
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Dana Wollman 1:08 PM 
"I'm excited to announce today that we are beginning on Monday."

Dana Wollman
1:08 PM
Lots of chuckles at that Beat plug there.
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You want a pair of Beats headphones, and "boom you bought them."
Dana Wollman 1:07 PM 
And lots of major retailer support too. Macy's, etc..

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Dana Wollman 1:07 PM 
But in case you didn't know, Apple is claiming Apple Pay support from all of the major US banks. Including 500 more, presumably smaller banks too.

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Bear with us here: Recapping is part of the experience!
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"The iPhones also get the benefit of another major announcement we made last month." (He's talking about Apple Pay.)
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Got it? Good.

Dana Wollman 1:06 PM 
"This is our biggest iPhone launch ever."

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This is also the first time Apple is launching an iPhone on all three of China's major networks.
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Dana Wollman
1:05 PM
By the end of this week, the iPhone will be in 32 countries. And it's launching in China in a few hours.

Dana Wollman 1:04 PM 
(But you knew that.)

Dana Wollman
1:04 PM
And a reminder that these iPhones are the fastest-selling iPhones in history.
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Dana Wollman 1:04 PM
And he's quoting some reviews, starting with Walt Mossberg at Re/code.
Dana Wollman 1:04 PM
Tim's talking about the new iPhones, calling them the "best phones we've ever created."
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Dana Wollman 1:03 PM
(He changed his outfit since we saw him in the hallway.)
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Dana Wollman 1:03 PM
And here's Tim Cook.
Dana Wollman 1:03 PM
Good lord, the applause. (What journalists applaud at these events?)
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Dana Wollman 1:03 PM
Applause.
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Dana Wollman 1:02 PM 
With plenty of closeups of all the recently announced devices, of course. The iPhone 6 and what have you.
.Dana Wollman 1:02 PM
Lots of scenes from various Apple Stores around the world.
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Dana Wollman 1:02 PM
Lots of yelling and cheering all around.
Dana Wollman 1:01 PM
It's Apple employees... yelling?
Dana Wollman 1:01 PM 
We're starting with a video, as we often do.

Dana Wollman
1:00 PM
Oh, and on stage, there are some computer tucked to the side. Specifically, an iMac and one of the MacBooks.

Dana Wollman 1:00 PM
On the speaker system here we're got some upbeat music. Not Pharrell, for once, thank goodness.

Dana Wollman
12:58 PM
Seated nearby, we've got my friend and former colleague Joanna Stern from the Wall Street Journal. Clayton Morris from Fox News. And John Gruber from Daring Fireball, who I had never met in person before.

Dana Wollman 12:57 PM
We're seated here in an intimate little auditorium here on Apple's campus. We've already gotten the warning that the event's about to begin.
Dana Wollman 12:57 PM
I'm joined by Brad Molen, our esteemed senior mobile editor and reviewer of iPads. Which you know, we'll probably be seeing today.
Dana Wollman 12:56 PM
I'm Dana Wollman, your friendly neighborhood reviews editor, and I'll be your liveblogger today.
Dana Wollman 12:56 PM
Hello, and good morning from Cupertino!
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OK, folks, who's ready for new iPads? Apple's just about to begin its big keynote, and we're pretty sure we're going to see some fresh tablets. Maybe iMacs too, and a final version of OS X Yosemite to go with them. But who needs speculation at this point? Follow along as we report live from Apple's press event in Cupertino. Then, when we're done with that, you might want to stick around even longer: There's a chance we'll be getting hands-on with all the new stuff.

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*thanks engadget*
Send us a story or tip @ TipsForLimerain.com@gmail.com - Posted using my iPhone 5s

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