Tuesday, September 10, 2013

Apple Event Live Blog Part 1



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With that, we're going to sign out for now and will have some hands-on pics, vids and impressions for you as soon as we can get them. Thanks for joining us today!
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It's Elvis Costello!
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There's an invited guest who has gone through great works to get here.
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"We do really love music and celebrating great artists."
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"Before we close, we want to return to music."
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Tim is thanking the teams involved in the process.
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Ad's over. Loud applause!
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They're all talking on the 5C in all sorts of different settings.
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It's the 5C, with different people in different languages. Even Klingon!
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Tim is summing up the products announced so far, and he's ready to show off an ad.
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"iOS 7 is the biggest change to iOS since the original iPhone."
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"These iPhones are packed with remarkable tech, but we've done it in a way that makes it matter to people, making things easier. We don't just pack in feature after feature."
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Tim Cook is back!
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By December 2013, it will be available in more than 100 countries.
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NTT docomo will also get the iPhone in Japan for the first time.
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This is the first time China will get the iPhone at launch.
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US, Australia, Canada, China, France, Germany, Japan, Singapore and the UK!
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The 5S and 5C will also be available on Sept 20th in stores.
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The 5C will be available for pre-order on Sept 13th.
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(The 8GB version of the 4S, that is.)
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iPhone 4S will stay in the lineup for free.
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once again, it's also environmentally friendly. "Others don't talk about this, but we're going to continue doing so because it's important to us."
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16GB $199, 32GB is $299 and 64GB is $399 on contract. cases are $49 each
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Actually, he was just summing up iOS 7.
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Phil's back and now talking about iOS 7.
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Jony: "We believe technology is at its best and most empowering when it simply disappears."
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It's never stored on Apple servers or backed up to iCloud. That's great news.
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Touch ID uses this to make sure it's as accurate as possible.
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It maps individual details that the eye can't see.
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The sapphire crystal acts as a lens; the sensor essentially takes a picture of your fingerprint and analyzes it.
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Setting it up is easy, and it can read multiple fingerprints.
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Dan Riccio is talking about how the finger is a great replacement for the password.
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"It's what led us to create Touch ID."
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"It's not just rampant tech for tech's sake. Every component and process has been considered and measured to make sure it's truly useful and enhances the user experience."
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"It's meticulously designed and crafted."
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Now video time. Jony is back.
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"Since it's built in, you can make itunes purchases by using your finger to authenticate."
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"Touch ID has been built deeply into iOS 7."
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Around it is the stainless steel detection ring, so it can detects that your finger is actually on the button, so you don't have to press it.
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The sensor is built right into the home button!
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The sensor is 170 microns thin, 500 ppi resolution, scans sub-epidermal skin layers and has 360-degree readability.
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"It reads your fingerprint at an entirely new level."
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Touch ID is now official on the 5S!
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Now Phil's on to protection. Passcodes are the most popular way. "Unfortunately, some people find that too cumbersome and don't set it up. About half of smartphone customers don't set up a passcode on their device, and they really should."
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Phil is now showing a 28MP panoramic shot, and you can adjust exposure automatically as you go along.
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Large amounts of laughter from the audience.
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And the squirrel is back for another photo shoot! Apparently he's back due to popular demand.
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Phil just showed someone running in normal time and then it turned into a slo-mo as the man dived into a pool.
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And the squirrel is back for another photo shoot! Apparently he's back due to popular demand.
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Phil just showed someone running in normal time and then it turned into a slo-mo as the man dived into a pool.
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It's capturing HD 720p video at 120fps and you can go in and select which parts of hte video you want in normal speed, and which parts you want in slo-mo.
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Slo-mo is supported as well; 120 fps.
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You can keep multiple photos from that series of burst shots.
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Thanks to A7, the phone analyzes all of the burst shots and presents which one it thinks will be your pick for best shot."
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"This is great for action shots and fidgeting kids."
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Burst mode if you hold down the shutter button, up to 10 frames per second, as long as you hold the button down.
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It appears to be digital stabilization.
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It also has auto image stabilization!
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Phil is showing a current pic, where the skin tones don't look right; the new pic from the 5S makes the skin tones look a lot more natural!
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The flash solves the problem of clashing color temperatures. There are over 1,000 unique variations.
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There's a new flash called True Tone.
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It also picks the sharpest of the series of photos.
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It also does autofocus matrix metering. "It's DSR, double stuff."
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iOS 7 is designed to take advantage of the new camera. It automatically sets white balance, exposure level and creates a dynamic local tone map.
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Bigger pixels make for a better picture, Phil says.
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15 percent larger active sensor area.
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The new camera has a 5-element Apple designed lens with f/2.2 aperture.
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"It used to be that to take better pics, you just learned to become a better photographer."
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"People love taking photos. We wanted to get smarter and better."
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Next, the camera.
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10 hours LTE browsing, 40 hours music playback.
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10 hours 3G talk time, 250 hours standby.
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What about battery life?
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It uses the M7 chip and GPS to keep track of the activities you're doing.
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Nike is creating a new app called Nike+ Move.
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They're also adding a CoreMotion API which identifies user movement and optimizations based on contextual awareness.
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It enables a new generation of health and fitness apps, Phil says.
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It measures motion data continuously; accelerometer, gyroscope, compass support.
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There's a new part called M7, that works alongside the A7. It's a motion co-processor.
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They're off, and Phil is back. "I hope you're blown away. I am."
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"Infinity Blade III will redefine the power of gameplay. It will be available alongside the new Iphone 5S."
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"We were able to add four times the detail to this dragon."
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The gameplay is absolutely gorgeous.
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There's a new boss that eats the old boss for lunch.
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And lens flares "that would make JJ Abrams proud."
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You can now combine advanced rendering effects like DoF, blur and full screen vignettes.
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"Converting games to 64-bit is usually a painful process, but with Apple it took 2 hours."
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They're demoing how fast you can transition from one world to another.
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Each of these areas is as big or bigger than the entire first game.
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There are up to 8 worlds. You play two characters.
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Epic is announcing Infinity Blade 3, the conclusion to the trilogy.
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"I can hardly believe it's been 3 years since we introduced Infinity Blade."
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Epic Games Co-Founder Donald Mustard is coming on stage.
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Demo time!
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"This will enable breakthroughs in performance for graphics-intensive games."
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It runs Open GL ES 3.0.
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56 times as fast as the original iPhone.
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"Half of that performance increase comes today with the A7."
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The CPU performance is 40 times faster than the original iPhone! Whoa.
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"Why go through this? The benefits are huge. The CPU is twice as fast, and graphics are twice as fast as well."
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It will have Xcode support, and it's backwards-compatible. 32- and 64-bit.
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it'll have a native 64-bit kernel, libraries, and drivers.
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iOS 7 has also been updated for 64-bit as well.
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Twice as many transistors for roughly the same size as the A6.
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The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size.
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"I don't think the other guys are even talking about it yet."
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The first ever of any kind.
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It contains the A7 chip! A 64-bit chip.
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"The iPhone 5S is a huge leap forward in mobile computing performance."
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"Thank goodness we've moved beyond that."
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He's reminiscing about the old days of computing.
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First, the performance.
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Gold, silver and space grey colors, to be specific.
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"The team has carefully considered every detail. It IS the gold standard." We see what you did there, Phil.
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"It's made of a high-grade aluminum with cut chamfered edges."
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Three colors. Black, gold and silver.
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There's the gold!
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Now we're seeing a quick video of what it looks like.
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It's packed with incredible technologies, he says.
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"It's the most forward-thinking phone we've ever created."
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Now we're on to the second iPhone. the iPhone 5S!
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Video's over and Phil is back. Lots of applause on this!
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"It's the vivid realization of hardware and software together in one device."
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It definitely appears that iOS 7 is meant to complement the colors on the 5C.
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Craig is now on the video, showing off the graphics, battery life and FaceTime.
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The new cases are pretty crazy -- it looks like you can play Connect 4 on the back of your iPhone.
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It offers a dense feel you wouldn't expect from a plastic product, Jony says.
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They then insert the rear plate and the assembly goes through multiple processes, like a hard coat that adds a glossy look.
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The video is now showing the inside. A single piece of polycarbonate, into which they install a reinforced steel frame.
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"We took the same care with how the 5C feels in your hand."
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The surface is continous and seamless.
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"iPhone 5C is beautifully, unapologetically plastic."
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"We believe the iPhone is an experience."
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"It's simpler, more essential, more capable and more colorful."
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Now on to a video starring Sir Jony Ive.
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arsenic-free, mercury-free, and Android-free. Huge laughter at that one!
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It also hits the checkmarks on the environmental checklist.

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The new cases are $29 each.
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That's with a 2-year contract, by the way.
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It also supports more LTE bands than any other smartphone in the world. dual-band WiFi abgn, and BT 4.0.
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New Facetime HD camera that's even better in low0light... 1.9-micron pixel size, BSI and FaceTime audio.

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8MP iSight camera, BSI, hybrid IR filter and 5-element lens.
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It's powered by A6.
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4-inch retina display, integrated touch, Full sRGB, widescreen video are among the specs.
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Made with hard-coated polycarbonate. "Inside it's built with a new construction method that uses a reinforced steel structure."
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There's a cool line of custom cases for the 5C. They've designed areas around the cameras and flash.
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It looks great with the colorful iOS 7 as well, Phil says.
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No seams, part lines or joints.
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This is iPhone 5C, and it's really stunning. It delivers color through every detail. The entire back and sides are made from a single part. The front is one multitouch surface.
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Green, yellow, blue iPhones. White and red are there too.
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"But you haven't seen it before...not like this." Video time.
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"A few of you may have seen some shots on the web. And that's cool!"
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An incredible all new design that's more fun and colorful.
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"Made with all the incredible tech that customers love with iPhone 5."
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iPhone 5C!
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"I have the great honor to introduce the new products to you."
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Huge applause for Phil!
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Now Phil Schiller will come up to talk about these new iPhones.
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"This allows us to serve even more customers."
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There are two new designs!
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"The business has become so large, so this year we're going to replace the iPhone 5."
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"In the past, we've lowered the price of the current iPhone, making it accessible to more people. This year, we're not going to do that."


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"iPhone 5 helped take our iPhone business to an entirely different level."

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He's talking about iPhone 5, which was instantly the most loved iPhone ever -- and the best selling.

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"A couple of you may have been expecting this."

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Now onto iPhone.

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Once again, more applause.

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For any new iPad or new iPhone or 5th-gen iPod Touch.

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"iOS 7 will present you with a screen that lets you download these apps."

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Free on all new iOS devices.
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Huge applause!
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"Today we're announcing that we're making all five of these apps free."
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"We think that iWork has a keen advantage for productivity, and iPhoto and iMovie are great for creativity." No other platform has apps like these, he says.
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iMovie lets you make full HD movies from your iPhone or iPad.
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Apps like iPhoto, which bring photo editing to the next level.
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iPad isn't just great for consuming content, it's great for creating content.
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Then there's Pages and Numbers as well. Of course, Tim thinks those are the best too.
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"Keynote is the most powerful presentation program ever made."
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The first app is Keynote.
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"iWork now consists of the best selling mobile productivity app on any platform."
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Now onto iWork.
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Tim's talking about the collaboration between Jony's team and Craig's team.
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Craig's off and now Tim is back on stage.
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iphone 4+, ipad 2+, ipad mini, and 5th-gen ipod touch will all get i.
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iOS 7 will be free starting Sep 18th.
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"Downloading iOS 7 is like getting an all new phone that you already know how to use."
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Craig's definitely doing a lot of jokes at his own expense; there was a to-do app for buying shampoo and conditioner earlier.
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You can create your own stations. You can express your own taste by searching for Rush, for instance. Huge laughter from the audience.
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"It's the best way to experience new music."
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In iOS 7, there's also a new music experience, with iTunes Radio.
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tap on the lower left to share photos.
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"What's really awesome is that on the retina display you can make out different parts of your collection and you can pick out one particular photo and bring it forward."
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You can also look at the full year view.
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An entire vacation automatically pulled together into one group.

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Now onto Photos. You can group your photos by moments, based on time and location when they were taken.
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Lots of techno ringtones. "You may miss a call because you're dancing!"
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New ringtones as well!
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Inline web search. Interestingly, it looks like it's powered by Bing.

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You'll also be able to choose a male voice for Siri.
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Siri is also improved. "What's Lady Gaga saying?" Siri shows some of the latest tweets.
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Search is also more convenient; just pull down from any panel on the home screen.
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Notification Center can be brought up from the lock screen as well as a swipe down from the top.

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Swipe up from the bottom to bring up Command Center.
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BRAD MOLEN 1:10 PM
Many of this we've seen before. He's showing off the parallax effect on the wallpaper now.
BRAD MOLEN 1:09 PM
"Virtually overnight hundreds of people will download iOS 7. It starts with the lock screen."
BRAD MOLEN 1:09 PM
"It was just 3 months ago at WWDC that we unveiled iOS 7."
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BRAD MOLEN 1:09 PM
Craig Federighi is up now to talk about iOS 7.
BRAD MOLEN 1:08 PM
"iOS will quickly become the world's most popular operating system."
BRAD MOLEN 1:08 PM
"Next month we will ship the 700 millionth iOS device."
BRAD MOLEN 1:08 PM
Now he's talking about iOS 7. Time for an update.
BRAD MOLEN 1:07 PM
"I would encourage you to drop by after today's event."
BRAD MOLEN 1:07 PM
It's much larger than the previous store.
BRAD MOLEN 1:07 PM
He's talking about the Stanford store, which is getting a huge replacement.

BRAD MOLEN 1:06 PM
But right now he's going to talk the US specifically.
BRAD MOLEN 1:06 PM
"We're expanding our footprint outside the US."
BRAD MOLEN 1:06 PM
Now on to retail.
BRAD MOLEN 1:06 PM
"I really encourage you to catch a couple concerts."
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BRAD MOLEN 1:05 PM
Huge applause at the end of that video.
BRAD MOLEN 1:05 PM
Lady Gaga opened the festival, and now we're seeing some of her performance.
BRAD MOLEN 1:05 PM
Now everyone is rushing into the venue. Reminds us rushing into the Town Hall just about 10 minutes ago, actually.
BRAD MOLEN 1:04 PM
And now to the fans waiting outside, who are dressed up in all sorts of costumes.

BRAD MOLEN 1:04 PM
They're testing the lighting, polishing guitars and so on.
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BRAD MOLEN 1:04 PM
Showing the outside of the venue as everyone gets prepared for the festival.
BRAD MOLEN 1:03 PM
They prepared a video for it.
BRAD MOLEN 1:03 PM
You can enjoy them on your iPhone or iPad, or even Mac or PC.
BRAD MOLEN 1:03 PM
Many of the concerts are also available on demand.
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BRAD MOLEN 1:03 PM
"We wanted everyone to join this experience, so we're livestreaming these concerts to over 100 countries."
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BRAD MOLEN 1:03 PM
As you can imagine, demand has been off the charts. 20 million people applied for tickets!
BRAD MOLEN 1:02 PM
It's held in the historic Roundhouse in London. "Despite being the hottest ticket, it costs nothing to get in."
BRAD MOLEN 1:02 PM
"We can't wait to see Justin Timberlake and Katy Perry and so many others."

BRAD MOLEN 1:02 PM
Artists like Elton John, Justin Timberlake, Lady Gaga and more.
BRAD MOLEN 1:02 PM
30 nights of performances in London.
BRAD MOLEN 1:02 PM
Tim is talking about the iTunes festival, which is in its 5th year.
BRAD MOLEN 1:01 PM
"We're excited to show you some things we're really proud of." But first, some updates.
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BRAD MOLEN 1:01 PM
"Thank you very much for joining us. A special welcome goes out to those joining us in beijing and tokyo who are joining us today."
BRAD MOLEN 1:01 PM
Huge thunderous applause.

BRAD MOLEN 1:01 PM
And Tim Cook has just entered the building!

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BRAD MOLEN 12:59 PM
We've already seen Al Gore in attendance, and Myriam was personally called out by Tim Cook as he passed from the main hallway into the venue.
BRAD MOLEN 12:57 PM
Myriam Joire is joining me at today's event. She'll be taking care of the pictures, and I'll be on text, so now you know where all hate mail should be directed.

BRAD MOLEN 12:56 PM
The current music selection: Walking in your Footsteps, by Shout Out Louds.
ZACH HONIG 12:56 PM
Brad and Myriam are seated, so they'll own the liveblog from here. Enjoy!
ZACH HONIG 12:55 PM
Mason Mathews ‏(@MasonMathews) has an unlikely prediction, but we wouldn't object. "Hopefully they'll come through with with an Engadget edition iPhone this year ;) #engadgetiphone"

BRAD MOLEN 12:55 PM
Town Hall is incredibly small -- probably only room for 200-300 people in here.
BRAD MOLEN 12:54 PM
And we're in! We have some comfortable seats and power outlets, so we're happy.

ZACH HONIG 12:53 PM
From Arsalan Zahid ‏(@debrancherenzym) on Twitter: "Final predictions: iphone 5S with same design, 5C plastic, ios7, some tweaked ipads and maybe an ipod #engadgetiphone" Some safe bets there, though we'd be surprised if Apple unveiled a new iPad today.
DARREN MURPH 12:52 PM
Myriam (@tnkgrl) and Brad (@phonewisdom) just took their seats! We'll have text and imagery from within Apple's Town Hall in mere moments. Mere. Moments.
ZACH HONIG 12:51 PM
From Ray Conger ‏(@rayconger): "Pre-orders starting today #predictions #engadgetiphone pic.twitter.com/c0lQLabalr" ... maybe even products in stores, perhaps?
ZACH HONIG 12:50 PM
Just 10 minutes until the event kicks off. But you probably already knew that. Tweet with the #engadgetiphone hashtag to share your predictions before the show gets started in Cupertino.
DARREN MURPH 12:49 PM
A little inspirational quote up on the wall. Tim Cook's not messing around with the whole "what's next" thing, huh?
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ZACH HONIG 12:48 PM
Over on Twitter, Sean (@seanlacey) asks: "What are the chances of Apple announcing something new that does not begin with the letter i?" Let us know what you think by tweeting with the #engadgetiphone tag.
DARREN MURPH 12:48 PM
That's a look at the second holding stage -- a packed house awaits. Doors should be opening up within five minutes or so.
ZACH HONIG 12:47 PM
You can follow the event right here, but you can track our news posts at the iPhone event landing page at this link: http://www.engadget.com/event/iphoneevent2013/
DARREN MURPH 12:45 PM
Live from outside of Apple's headquarters, I can say that this is the most crowded I've seen the place. That giant new campus that Apple's lobbying Cupertino to build? It'll probably have a bigger auditorium, too.
ZACH HONIG 12:45 PM
As for an Apple smartwatch, Stefan Markus (‏@stefanzekopitar) just weighed in with "I've stopped wearing a watch because I always have my phone with me. It'd have to do something spectacular." #engadgetiphone
ZACH HONIG 12:44 PM
We'd love nothing more than to see a larger screen on an iPhone, but we're not counting on it. #engadgetiphone

DARREN MURPH 12:43 PM
The last of the media are trickling into Infinite Loop 4 -- for those keeping score, this is the same locale that Apple revealed the iPhone 4S in back in 2011.
DARREN MURPH 12:43 PM
The last of the media are trickling into Infinite Loop 4 -- for those keeping score, this is the same locale that Apple revealed the iPhone 4S in back in 2011.
ZACH HONIG 12:43 PM
From RinnieRin ‏(@HeyItss_Rinnie): "iPhone 5 with 5-inch screen pleaseeeee."
ZACH HONIG 12:42 PM
There've been some rumblings about such a device. Would you buy an Apple smartwatch? Tweet @engadget with the #engadgetiphone hastag to let us know!
ZACH HONIG 12:42 PM
From Ben Heyman (‏@heyheyman): "Might we see a wearable as a one more thing?"
ZACH HONIG 12:40 PM
Here's a shot of the queue from Cupertino. Lots of familiar faces in the crowd. 20 minutes until showtime!
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ZACH HONIG 12:39 PM
In the meantime, it's time for you to join in on the fun! Tweet @engadget with your predictions. Be sure to include the #engadgetiphone hashtag and it may show up (along with your handle) right here!
ZACH HONIG 12:37 PM
We'll be back with the play-by-play just as soon as Brad and Myriam find their seats in the venue. Stay tuned to this page! Text and photos will refresh automatically as they're added.
ZACH HONIG 12:36 PM
Myriam Joire has her badge in hand! It's blue. And there's an Apple logo. Any questions?
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ZACH HONIG 12:33 PM
From our fearless Brad Molen, currently in queue: "You've arrived! But we haven't. If you're here a little early, fret not -- we'll be back at 10AM PT to kick things off from Apple's headquarters in Cupertino, California. The topic of conversation? iPhone, naturally. We're expecting an iPhone 5S and perhaps an iPhone 5C for those seeking something a little more vibrant. Of course, a gilded iPhone is also pretty vibrant. At any rate, be sure to bookmark this very page and return at the time listed below -- if the machines behind the scenes are working properly, it'll calculate based on your time zone. Huzzah!"
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*thanks engadget*

 Send us a story or tip @ TipsForLimerain.com@gmail.com and follow our pages for the latest limera1n, rubyra1n, and all tech stories, follow us on Twitter at @iphonepixelpost or @limerain_com And like our Facebook page www.iPodSets.com - Posted using my iPhone 4

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