Tuesday, October 23, 2012

Apple Event Live blog


TIM STEVENS 2:12 PM
Thanks for joining us! We'll be back with our hands-on impressions very, very soon.
TIM STEVENS 2:12 PM
Okay, we're done here, Tim is inviting us to get hands-on, and we can't wait to do so.
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TIM STEVENS 2:12 PM
"These are the most talented and innovative people I know, and it is a privilege and an inspiration for me to be able to work with them."
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TIM STEVENS 2:12 PM
Healthy, warm, and well-deserved applause there. Kudos, Apple folks!
TIM STEVENS 2:12 PM
"I'd personally like to thank all of the teams at Apple... they've dedicated a huge part of their lives to making the best products on earth."
TIM STEVENS 2:11 PM
"We hope that you love these products as much as we loved creating them. "
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TIM STEVENS 2:11 PM
"Yes, it has been an incredible year, this has been a truly prolific year for innovation for Apple."
TIM STEVENS 2:11 PM
"Earlier this year we announced the third generation iPad and today we replaced it with a fourth generation iPad, and added the iPad mini to the family."
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TIM STEVENS 2:10 PM
"And we announced today the unbelievably thin and unbelievably gorgeous new iMac."
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TIM STEVENS 2:10 PM
"We refreshed our entire line of notebooks."
TIM STEVENS 2:10 PM
"We launched the unbelievable new iPhone, with an incredibly thin and light design with a beautiful four-inch display."
TIM STEVENS 2:10 PM
"We launched two amazing new iPods."
TIM STEVENS 2:10 PM
"We shipped Mountain Lion and iOS 6... with hundreds of new features that help Macs and iOS devices to work seamlessly together."
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TIM STEVENS 2:09 PM
"We think we've kept our promise, and I hope that you agree."
TIM STEVENS 2:09 PM
"We told you earlier this year that you would see some incredible innovation across the year, innovation that only Apple can deliver."
TIM STEVENS 2:09 PM
"It's very cool."
TIM STEVENS 2:09 PM
Seems like we're almost done here, Tim is back up on stage.
TIM STEVENS 2:09 PM
"And that's iPad mini, let me turn it back to Tim."
TIM STEVENS 2:09 PM
Big applause for that. People love virtual pianos played by fingers!
TIM STEVENS 2:08 PM
Very simple, no speech, just piano.
TIM STEVENS 2:08 PM
Time to look at the TV commercial. We're playing Chopsticks in Garage Band. Where's Tom Hanks?
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TIM STEVENS 2:08 PM
"This is an amazing new addition to our iPad family, and we're going to be so excited to tell customers about it who don't already know about it."
TIM STEVENS 2:07 PM
A long list of countries for the launch, too many to list!
  • TIM STEVENSWell, too many for me to type, anyway.
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TIM STEVENS 2:07 PM
Cellular versions shipping two weeks later.
TIM STEVENS 2:07 PM
iPad mini and 4th gen iPad are up for pre order on the 26th. WiFi versions ship on November 2nd.
TIM STEVENS 2:07 PM
32GB mini is $429, 64GB for $519. $130 each additional for LTE connectivity.
TIM STEVENS 2:07 PM
32GB mini is $429, 64GB for $519. $130 each additional for LTE connectivity.
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TIM STEVENS 2:06 PM
iPad 2 stays around, starting at $399.
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TIM STEVENS 2:06 PM
That's a great price.
TIM STEVENS 2:06 PM
16GB is the smallest configuration with WiFi, priced at $329.
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TIM STEVENS 2:06 PM
Five colors available for SmartCovers, plus a Product RED model.
TIM STEVENS 2:05 PM
Video is over, Phil is back. "Every inch an iPad."
TIM STEVENS 2:05 PM
Headphone connector is on the top of the iPad, by the way, not the bottom as on the iPhone 5 or iPod touch.
TIM STEVENS 2:05 PM
Mixed reactions on Twitter about the 3rd gen iPad being retired so quickly. Some angry, some not so much. Folks already dubbing it the iPad 3S.
TIM STEVENS 2:04 PM
There's a new SmartCover, no more metal hinge this time.
TIM STEVENS 2:03 PM
"We have continued to develop our unibody process." There are two major components, the body and the glass. There's a diamond cut chamfer around the edge, ala the iPhone 5 and the new touch.
TIM STEVENS 2:03 PM
Jony is talking about wanting to make this more than just a smaller version. It's "a concentration of, not a reduction of, the original."
TIM STEVENS 2:02 PM
As the video plays we're thinking more about the fourth-gen iPad. How are you third-gen owners feeling? That's a very short lifespan, to say the least.
  • TIM STEVENSYou were, at least, ahead of the curve for six months or so. Thus, the joys of the early adopter.
TIM STEVENS 2:01 PM
Jony Ive is walking us through the process of creating the new iPad. "Our goal was to create a product that can do all the things of the full-size iPad, but pack them in a product that is so much smaller. And that's the new iPad mini."
TIM STEVENS 2:01 PM
Video time!
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TIM STEVENS 2:00 PM
"It is every inch an iPad."
TIM STEVENS 2:00 PM
"Of all this technology, all this incredible capability in a thin and light device, but the team has worked really hard to give you incredible battery life." Still 10 hours!
  • TIM STEVENSWe're looking forward to testing that out.
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TIM STEVENS 2:00 PM
LTE wireless and the new dual-band 802.11a/b/g/n WiFi and, of course, a Lightning connector.

TIM STEVENS 2:00 PM
LTE wireless and the new dual-band 802.11a/b/g/n WiFi and, of course, a Lightning connector.
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TIM STEVENS 1:59 PM
Dual-core A5 processor, FaceTime HD camera and 5-megapixel iSight camera on the back with 1080p recording.
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TIM STEVENS 1:59 PM
"It is a great iPad. In fact, the technologies inside are equal to or better than the iPad 2 in every way."
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TIM STEVENS 1:59 PM
Again, we're seeing a lot of examples of how iPad apps are much better optimized for tablets than Android tablet apps.
TIM STEVENS 1:58 PM
"You get a tablet experience on the iPad mini, you get a scaled-up phone experience on the other."
TIM STEVENS 1:58 PM
Basically, you have a lot more space at your disposal, without having to step up to the 10-incher.
  • TIM STEVENSOf course, if you really wanted a lot of space for web surfing, you might just buy the 10-incher...
TIM STEVENS 1:57 PM
We're looking at some webpages now to see what that means. "You can see a huge difference" when surfing the web, says Phil, 49% more content since there are no on-screen controls.
  • TIM STEVENS...but we're not looking in full-screen on the Android side.
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TIM STEVENS 1:57 PM
The .9 inch increase on the diagonal gives 35% more display area, says Phil. "That's a huge difference, and it doesn't stop there."
TIM STEVENS 1:56 PM
The iPad mini has a thinner bezel and metal design, but is thinner and lighter than the Nexus, they say.
TIM STEVENS 1:56 PM
Time to pick them apart...
TIM STEVENS 1:56 PM
We're looking at iPad mini vs. the Nexus 7 -- though Phil isn't saying it's the Nexus 7.
TIM STEVENS 1:56 PM
"Others have tried to make tablets smaller than the iPad and they've failed miserably. These are not great experiences."
TIM STEVENS 1:55 PM
Basically, Phil's theme seems to be that it runs apps, and it does a pretty good job of it.
TIM STEVENS 1:55 PM
"It's fantastic for all the iLife applications... it is so much fun to sit there and play multitouch software instruments on this thin and light iPad."
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TIM STEVENS 1:54 PM
"It's great for reading your email or surfing on the web... it's great for viewing your photos and sharing them with your family..."
TIM STEVENS 1:54 PM
iPad 2 is 9.7 inches, iPad mini is 7.9. Exact same resolution as the iPad 2. 1,024 x 768. So, no work for developers at all!
  • TIM STEVENSSo, now, will the iPad 2 live on? Don't touch that dial...
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TIM STEVENS 1:53 PM
They didn't want developers to do any work but they wanted it thinner -- but not so small that it isn't useable.
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TIM STEVENS 1:53 PM
"The team worked really hard thinking" about what size display to use.
TIM STEVENS 1:53 PM
Black and white, the black model having the same anodization as the iPhone 5.
TIM STEVENS 1:53 PM
.68 pounds, half as light as a fouth-gen iPad. As light as a legal notepad.
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TIM STEVENS 1:52 PM
It's 7.2mm thick, 1/4 thicker than the fourth-gen iPad. That's as thin as a pencil.
TIM STEVENS 1:52 PM
"Let me tell you a lot more about it." Yes, please.
TIM STEVENS 1:52 PM
And there it is in person! Phil is indeed holding it comfortably in one hand.
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TIM STEVENS 1:52 PM
"Would you like to see one in person?" Nah, we're cool with the on-screen renders.
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TIM STEVENS 1:52 PM
It has the same curving back as the iPod touch. "There is nothing as amazing as this. It is incredibly thin and beautiful... beautiful from every angle."
TIM STEVENS 1:51 PM
"Well this: you can hold this in one hand."
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TIM STEVENS 1:51 PM
"What can you do with an iPad mini that you can't already do with the amazing fourth generation iPad?"
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TIM STEVENS 1:51 PM
"I think I can tell by your excitement you know what this is. This is iPad mini."
TIM STEVENS 1:51 PM
It really looks a lot like the new iPod touch -- bigger, of course.
TIM STEVENS 1:51 PM
Big, big round of applause now.
TIM STEVENS 1:50 PM
It's the new smaller iPad!
TIM STEVENS 1:50 PM
"So what else can we do to help customers find even more users for iPad, to use them in places they've never imagined?"
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TIM STEVENS 1:50 PM
16GB Cellular model starts at $629, as before.
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TIM STEVENS 1:50 PM
"Twice the performance, new features at the same price."
TIM STEVENS 1:50 PM
Black and white versions, 16GB WiFi at $499 as before.
TIM STEVENS 1:49 PM
And there's the new Retina display, of course.
TIM STEVENS 1:49 PM
Finally, here's the new camera connectors, for SD reading, as well as USB, HDMI and VGA adapters.
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TIM STEVENS 1:49 PM
802.11a/b/g/n dual-band WiFi, and there's a Lightning connector, of course.
TIM STEVENS 1:49 PM
The LTE machine has "greatly expanded coverage" -- adding Sprint in the US and KDDI in Japan.
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TIM STEVENS 1:48 PM
FaceTime camera is now 720p.
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TIM STEVENS 1:48 PM
Also has the new image signal processor in the iPhone 5, still offering 10 hours of battery life.
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TIM STEVENS 1:48 PM
Doubles the CPU and graphics performance, should bring us up to iPhone 5 levels.
TIM STEVENS 1:48 PM
It's a whole new machine with an A6X processor. "We are so far ahead of the competition I can't even see them in the rear-view mirror."
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TIM STEVENS 1:47 PM
"This fourth generation iPad, it is a powerhouse."
TIM STEVENS 1:47 PM
"Just half a year ago we introduced the iPad with Retina display and it's incredible, and it's even more incredible that we're here today to talk about the fourth generation iPad."
TIM STEVENS 1:47 PM
Phil's getting to show off all the cool stuff today!
TIM STEVENS 1:47 PM
"We've got some really cool stuff to show you, and to do that I'd like to welcome Phil back up on the stage."
TIM STEVENS 1:46 PM
He's talking up the new iPad, with its Retina display.
TIM STEVENS 1:46 PM
"But we know we are just getting started" -- he's slowing down, starting the tease.
TIM STEVENS 1:46 PM
"With 100 million sold in just two and a half years, we couldn't be more thrilled with how quickly iPad has been embraced by so many users for so many different things."
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TIM STEVENS 1:46 PM
"Almost every company in the Fortune 500 is now testing or deploying iPad, and we're seeing a similar success in smaller business."
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TIM STEVENS 1:45 PM
"In addition to education, iPad is taking the business market by storm. In the office, in the field, and in places you could never dream of seeing a PC, iPad is showing up more and more and doing more and more things."
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TIM STEVENS 1:45 PM
It's still free, as ever, and it's in the Mac App Store today.
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TIM STEVENS 1:45 PM
Multitouch widgets, too, and publishers can push updates more easily than before.
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TIM STEVENS 1:45 PM
Mathematical expressions can be inserted directly too -- no more having to render them externally.
TIM STEVENS 1:44 PM
New templates, new fonts, and you can use your own fonts too.
TIM STEVENS 1:44 PM
"Today, we're announcing the latest version of iBooks Author and it includes some incredible templates."
TIM STEVENS 1:44 PM
"Smaller publishers, teachers, universities are using this to provide very engaging content."
TIM STEVENS 1:44 PM
2,500 schools in the US have classrooms that use iBooks textbooks.
TIM STEVENS 1:43 PM
"iBooks Textbooks are now available for 80% of the US core curriculum... These are enough to make you want to be a kid again."
  • TIM STEVENSWho doesn't want to be a kid again?
TIM STEVENS 1:43 PM
"We saw this early-on" says Tim. "Early this year we announced iBooks Author to make it easy and simple to create rich, engaging multitouch textbooks."
TIM STEVENS 1:42 PM
Getting a quote from a superintendant in Texas saying that the iPad is "a real game changer in education... with iPad the possibilities are endless."
TIM STEVENS 1:42 PM
"Teachers and administrators around the world have found iPad to be an incredible learning tool."
TIM STEVENS 1:42 PM
"What is amazing to us is how quickly iPad has been embraced in education." Here we go...
TIM STEVENS 1:42 PM
People are lovers, basically. We love you, we love you all.
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TIM STEVENS 1:41 PM
Tim's listing the features that people love. "They love that they can connect anywhere they go, using either WiFi or cellular... they love iPad's legendary, all-day battery life..."
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TIM STEVENS 1:41 PM
Why? "It turns out there's a simple reason for this: people love their iPads."
  • TIM STEVENSQuick, someone call an analyst.
TIM STEVENS 1:40 PM
Tim is citing the iPad consuming 91% of the web traffic among all tablets.
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TIM STEVENS 1:40 PM
"It seems like every day there's another tablet shipping, but when you look at the ones that are actually being used, the numbers tell a different story."TIM STEVENS 1:39 PM

"Next, I'd like to talk about iPad. It seems like each time we get together there's a new number to illustrate the growth of this product."
TIM STEVENS 1:39 PM
Big, big applause for Mac. "These products are really cool," says Tim.
TIM STEVENS 1:38 PM
Phil is done and Tim is back up on the stage.
TIM STEVENS 1:38 PM
"Perhaps the boldest new iMac designs we've ever created."
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TIM STEVENS 1:38 PM
The 27-inch model starts with a 2.9GHz i5, 8GB of RAM and 1TB HDD for $1,799, shipping in December.
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TIM STEVENS 1:37 PM
These ship next month, coming in November.
TIM STEVENS 1:37 PM
Base, 21.5-inch model is $1,299 with a 2.7GHz i5 with 1TB HDD and 8GB of RAM.
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TIM STEVENS 1:37 PM
"For those who are still stuck in the past we do offer an external optical drive."
TIM STEVENS 1:37 PM
The real question, of course, is the relative cost between the two...
TIM STEVENS 1:36 PM
Aperture imports are 3.5x faster using flash vs. HDD. In this FusionDrive it's very nearly as fast as a pure SSD system.
TIM STEVENS 1:36 PM
"All transparently to you. You just use it and it works."
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TIM STEVENS 1:36 PM
Mountain Lion will figure out what you use the most and shuffle things around appropriately -- in theory.
TIM STEVENS 1:36 PM
Mountain Lion fits on the flash in its entirety, as well as all the pre-installed software. Apps will generally be installed in flash, documents to the HDD.
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TIM STEVENS 1:35 PM
It's a single, logical volume that delivers faster reads and writes as well as massive storage.
TIM STEVENS 1:35 PM
You can now choose what Apple is calling a Fusion Drive. 128GB of flash storage mixed with 1 or 3GB HDD.
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TIM STEVENS 1:34 PM
Four USB 3.0 ports, three Thunderbolt ports.
TIM STEVENS 1:34 PM
"So much work has gone into fitting all that into a computer this thin."
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TIM STEVENS 1:34 PM
We're looking at the inside now. Core i5 or i7 processors, NVIDIA Kepler graphics, up to 768GB of flash or 3TB HDD, and 32GB of RAM.
TIM STEVENS 1:33 PM
720p FaceTime HD camera, dual mics, dual speakers. It's eight pounds lighter than before, for the 27-incher we presume.
TIM STEVENS 1:33 PM
Each display is said to be individually calibrated on the manufacturing line, so they should be good to go out of the box.
TIM STEVENS 1:33 PM
75 percent less reflection due to that laminated display and a new anti-glare coating.
TIM STEVENS 1:32 PM
21.5-inch and 27-inch. 1,920 x 1,080 and 2,560 x 1,440 for the two sizes.
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TIM STEVENS 1:32 PM
Indeed, no optical drive and all the internal components have been "re-engineered."
TIM STEVENS 1:31 PM
The display itself is 5mm thinner and it had a 2mm air gap between the glass and the panel. Now they're laminated together. This reduces reflectivity and makes things much thinner.
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TIM STEVENS 1:31 PM
It basically looks identical to the previous version, just hugely more thin at the edges.
TIM STEVENS 1:30 PM
Apple is using friction stir welding to join the "chin" on the bottom to the back of the device, effectively molecularly bonding them together.
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TIM STEVENS 1:30 PM
It's 5mm thin at the edges.
TIM STEVENS 1:30 PM
"Let me tell you a lot more about this." Please do.
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TIM STEVENS 1:30 PM
"There's an entire computer in here" says Phil. There isn't, however, an optical drive that we can see.
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TIM STEVENS 1:29 PM
We're turning it to the side It does get rather thicker back where the stand attaches, but at the edges it is very thin indeed.
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TIM STEVENS 1:29 PM
"The most beautiful Mac we've ever made."
TIM STEVENS 1:29 PM
Indeed, that's what was under the blanket! "This is the brand new iMac."
TIM STEVENS 1:29 PM
"It's stunning from every side. Edge-to-edge glass... Would you like to see one in person?"
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TIM STEVENS 1:29 PM
No optical drive, looks to be well under an inch thin. Huge applause!
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TIM STEVENS 1:28 PM
We're seeing a render on the screen first, Phil standing to the side, silent.
TIM STEVENS 1:28 PM
Wow, it's deliciously thin. Lots of "oohs" in the crowd.
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TIM STEVENS 1:28 PM
"That's why it's so great today for you to be the first to see the next generation if iMac."
TIM STEVENS 1:28 PM
Phil says Apple has "relentlessly" kept updating it, 7 generations now "each one better than the last."
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TIM STEVENS 1:27 PM
We're looking at the original iMac, in blue this one.
  • TIM STEVENSWhat color was yours?
TIM STEVENS 1:27 PM
"It is a great design, evolved over many years, and many think of it as the flagship of the product line."
TIM STEVENS 1:27 PM
Lots of devices today. Make some desk space at home.
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TIM STEVENS 1:27 PM
And now we're going to talk iMac! Phew!
TIM STEVENS 1:27 PM
Consumes 11 watts at idle, which Apple says is the most efficient ever.
TIM STEVENS 1:27 PM
Shipping today as well!
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TIM STEVENS 1:26 PM
There's a server model, 2.3GHz Core i7 with 4GB of RAM and dual 1TB HDDs for $999.
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TIM STEVENS 1:26 PM
2.5GHz spec with 4GB of RAM and 500GB HDD for $599.
TIM STEVENS 1:26 PM
Four USB 3.0 ports, SD card reader, HDMI... and now we're looking inside. Core i5 or i7 ivy Bridge chips, up to 16GB of RAM and up to 1TB HDD or 256GB of SSD.
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TIM STEVENS 1:25 PM
"The Mac mini is our smallest, most affordable Mac."
TIM STEVENS 1:25 PM
"You knew there'd be something called mini in this presentation."
TIM STEVENS 1:25 PM
Okay, moving on to Mac mini now!
TIM STEVENS 1:25 PM
The higher-spec 13-inch model starts at $1,999. We're guessing that's a 2.9GHz Core i7, but we'll wait and see about that.
TIM STEVENS 1:25 PM
Phil is back up, and the older MacBook Pros stay around, starting at $1,199.
TIM STEVENS 1:24 PM
Simple. Catchy.
TIM STEVENS 1:24 PM
"Introducing the 13-inch MacBook Pro, with a stunning Retina Display. For the pro in all of us."
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TIM STEVENS 1:23 PM
Hey, Apple made a commercial for it. Let's enjoy that.
TIM STEVENS 1:23 PM
It's green, of course, EPEAT Gold, Arsenic-free glass, fully recyclable.
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TIM STEVENS 1:23 PM
Ships today!
  • TIM STEVENSGo get your pre-order on.
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TIM STEVENS 1:23 PM
$1,699 for the base model, with a 2.5GHz i5, 8GB of RAM and 128GB of flash.
  • TIM STEVENSThat's $500 less than the base 15-incher.
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TIM STEVENS 1:22 PM
It of course has all the goodies from Mountain Lion, like AirPlay, voice dictation, Docs in the Cloud, Power Nap, rich Corinthian leather, all the options.
  • TIM STEVENSJust kidding about that last one.
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TIM STEVENS 1:22 PM
Phil says you can expect up to 7 hours of battery life.
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TIM STEVENS 1:21 PM
Up to 768GB of flash, 8GB of RAM, Core i5 or i7 Ivy Bridge chips, 802.11n WiFi and Bluetooth 4. HD 4000 graphics.
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TIM STEVENS 1:21 PM
We're looking at the bottom without the case, the custom battery layout and dual fans. It looks reminiscent of the 15-inch Pro with Retina.
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TIM STEVENS 1:21 PM
FaceTime HD camera with 720p recording, stereo mics and speakers, backlit keyboard and of course that patented glass multitouch trackpad.
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TIM STEVENS 1:20 PM
Phil says there are "plenty more" apps that support Retina now, which is of course good news for those with a great abundance of pixels.
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TIM STEVENS 1:20 PM
"There's never been a small notebook that gives pro photographers this kind of technology."
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TIM STEVENS 1:19 PM
It offers nearly 2x the resolution of a 1080p display. 29% higher contrast ratio over the previous Pro and 75% reduced glare, which is good news for us. 300 nits brightness.
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TIM STEVENS 1:18 PM
It's the world's second highest resolution computer -- the 15-inch Retina being #1.
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TIM STEVENS 1:18 PM
"Everything on it is absolutely gorgeous." 2,560 x 1,600 resolution. That's a 4x boost over the previous 13-incher.
TIM STEVENS 1:18 PM
MagSafe 2, dual Thunderbolts, SD card, HDMI output and dual USB 3.0. No optical drive, of course, and yes, a Retina display.
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TIM STEVENS 1:17 PM
Weighs 3.5 pounds, about a full pound lighter than before, and the lightest MacBook ever.
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TIM STEVENS 1:17 PM
"It is incredibly thin, just .75-inches thick." That's 20% thinner than before.
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TIM STEVENS 1:16 PM
It's the new 13-inch MacBook Pro!
TIM STEVENS 1:16 PM
Phil is pointing out that the 13-inch MacBook Pro is actually their best seller. "It truly is a great computer. So, in typical Apple Fashion we're going to take our best product and introduce something so much better."
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TIM STEVENS 1:16 PM
Just got a name drop! They quoted our review. "The new display is gorgeous. Absolutely gorgeous."
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TIM STEVENS 1:15 PM
"We have a great lineup of notebook computers called MacBook, and just a few months ago we introduced the best MacBook we've ever created."
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TIM STEVENS 1:15 PM
"How's everyone doing today? I'm really excited, because today is a really big day for the Mac."
TIM STEVENS 1:15 PM
Phil Schiller is up on stage. Big applause!
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TIM STEVENS 1:15 PM
Oooh boy!
TIM STEVENS 1:14 PM
"Now we're really pleased with all of the momentum with the Mac, but we are not standing still. We're going to continue innovating with the Mac, and we've got some really great stuff to show you this morning."
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TIM STEVENS 1:14 PM
Macs are the #1 notebook and #1 desktop. "This is absolutely incredible." Huge round of applause!
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TIM STEVENS 1:14 PM
That's because, he says, the Mac is consistently named #1 in terms of customer reliability.
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TIM STEVENS 1:14 PM
Okay, Mac talk time. Tim says the Mac market has outgrown the PC market by 7 times, and has outgrown the PC market for six years straight.
TIM STEVENS 1:13 PM
That new version is available today!
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TIM STEVENS 1:13 PM
"The pages turn right to left, just like you'd expect -- if you're Japanese, that is."
TIM STEVENS 1:13 PM
You can post excerpts to Twitter and Facebook if you like, and 40 languages are supported. We're seeing Korean, Japanese and Chinese script.
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TIM STEVENS 1:12 PM
It's iCloud integrated, so your reading position syncs wirelessly to all devices.
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TIM STEVENS 1:12 PM
We're getting a new version if iBooks soon with continuous scrolling. No more page turning!
  • TIM STEVENSPretend page turning, that is.
TIM STEVENS 1:12 PM
Tim is talking up the "gorgeous pages" and different themes, sepia and night.
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TIM STEVENS 1:11 PM
iBookstore now. 1.5 million books available, and 400 million downloads to date.
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TIM STEVENS 1:10 PM
Big check up on the screen, both literally and figuratively.
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TIM STEVENS 1:10 PM
"This is great for customers. They get the choice of some fantastic apps, but it's also great for developers." $6.5 billion paid out.
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TIM STEVENS 1:10 PM
"Customers absolutely love the selection in the App Store and we've reached another milestone." 35 million apps have been downloaded!
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TIM STEVENS 1:09 PM
Tim's reciting the same numbers we saw before, 700,000 iOS apps and 275,000 iPad-specific ones.
TIM STEVENS 1:09 PM
Okay, moving on to App Store talk now.
TIM STEVENS 1:09 PM
And, with the Shared Photo Stream function in iOS 6, there have been 70 million photos shared -- probably a large chunk of them by reviewers who were testing out iOS 6.
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TIM STEVENS 1:08 PM
160 million Game Center accounts now.
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TIM STEVENS 1:08 PM
"We are currently sending them at 28,000 per second, maybe even more by now!"
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TIM STEVENS 1:08 PM
Tim's talking iMessage too. 300 billion iMessages have been sent since the platform launched!
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TIM STEVENS 1:07 PM
There are now 125 million Documents in the Cloud already.
TIM STEVENS 1:07 PM
Tim's talking Documents in the Cloud and other Mountain Lion functionality -- sharing, it's a beautiful thing.
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TIM STEVENS 1:07 PM
"iOS 6 and Mountain Lion are designed to let Macs and iOS devices operate together seamlessly."
TIM STEVENS 1:06 PM
"This is the fastest upgrade rate of any software in history -- that we're aware of."
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TIM STEVENS 1:06 PM
Really big applause for that one. "This is phenomenal," says Tim.
TIM STEVENS 1:06 PM
200 million devices already upgraded to iOS 6!
TIM STEVENS 1:06 PM
Tim is talking iOS 6 now. "Our teams work really, really hard to make sure that as many devices as possible are upgraded to the latest operating system."
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TIM STEVENS 1:05 PM
Over 3 million iPods sold! Unclear if that's both or just of one... likely both.
TIM STEVENS 1:05 PM
"These are off to a fantastic start. The reception has been fantastic."
TIM STEVENS 1:05 PM
He's talking iPod now, the new touch and nano.
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TIM STEVENS 1:05 PM
"Our teams work incredibly hard to deliver amazing products like iPhone 5, and seeing this type of customer response reminds us why we love to do it."
TIM STEVENS 1:04 PM
Video is over, Tim is back up on stage. Big applause!
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TIM STEVENS 1:03 PM
Lots of fans grinning and holding up their boxes. It's a joyous time. Joyous commercialism.
TIM STEVENS 1:03 PM
"Good morning. iPhone 5 is here!" screams one of the Geniuses -- in a blue shirt, natch.
TIM STEVENS 1:03 PM
We're seeing London, Hong Kong, New York City, and plenty more. Lots of screaming fans, lots of screaming Geniuses.
TIM STEVENS 1:02 PM
It's video time already, showing the "excitement" of the launch at Apple Stores around the globe.
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TIM STEVENS 1:02 PM
"We sold out the first weekend, selling more than 5 million units. This was fantastic. This is the most iPhones ever sold in the opening weekend, and the most phones ever sold in the opening weekend."
TIM STEVENS 1:01 PM
We're going to start with talking iPhone. It's off to a "tremendous start."
TIM STEVENS 1:01 PM
"It's great to be back in California Theater. We've had some very fond memories here and we're going to be creating a few more today."
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TIM STEVENS 1:01 PM
And Tim Cook is on stage! "Thank you very much for joining us."
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TIM STEVENS 1:00 PM
Please join me in welcoming Darren to the fold, and here's a photo of that mystery thing under the cloth.
TIM STEVENS 12:59 PM
Yes, folks, we have photos. We have officially entered the multimedia realm.
TIM STEVENS 12:59 PM
@gamrillen "Apple iPad event prediction; 20in iPad to compete with the new Sony tablet." -- You know, I think a 14-incher would be pretty successful. A Dub-edition iPad might be a bit much, though.
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TIM STEVENS 12:58 PM
@WondaWoman_ "My prediction. Apple announces they've officially taken over the world. BOOM!" -- Boom indeed. Would require some new advertising, methinks.
TIM STEVENS 12:57 PM
"Ladies and gentlemen, our program will start shortly." We're almost ready to roll!
TIM STEVENS 12:56 PM
@MrMoonlighttt: "Hoping to see tim take a minute and talk about Maps." -- I don't think we'll be looking back too much, but I could be surprised.
TIM STEVENS 12:55 PM
@kewpz "so when was the last time the CA theater was used? any meaning?" -- We were trying to figure that out this morning. It was some time ago, we're thinking an iPod event but aren't sure.
TIM STEVENS 12:55 PM
@AU_Drew "Apple's not intro-ing an iPad Mini…it's a Warp Drive!" -- Today we're going plaid, folks.
TIM STEVENS 12:54 PM
And yes, photos coming soon. Technical difficulties. Darren's MacBook is being... difficult.
TIM STEVENS 12:54 PM
@SD456 says "No iPad mini will be announced, only an upgraded iPad (3.5)." -- There are way too many people here to have a simple refresh. We're going to see something new, but we're not sure what.
TIM STEVENS 12:54 PM
@joshhjonesss is saying "I’m really thinking the mini name will follow The naming of smaller apple products like Mac mini iPod mini and now iPad mini" -- I'm inclined to agree I think Mini is it, but maybe we won't see a new iPad at all today...?
TIM STEVENS 12:53 PM
@ArmondoGrado says "I hope and want to see something about Apple TV." -- We're all waiting for that at this point!
TIM STEVENS 12:52 PM
@VolkerMauel says "ipad mini, new imacs(better retina),macbook pro 13 with retina" -- That's basically what we're thinking, but we're not sure about that iMac. That may change now with what we're seeing on stage.
TIM STEVENS 12:52 PM
Okay, let's roll through some of your predictions!
TIM STEVENS 12:51 PM
On the right, another podium with what is either a small TV or a large desktop display covered in a black cloth -- or a new iMac?
TIM STEVENS 12:51 PM
Up on stage is a big screen showing the typical white Apple logo on a black background. Small podium on the left with two bottles of water on it.
TIM STEVENS 12:50 PM
We'll have some pictures as soon as Mr. Murph gets settled and gets rolling.
TIM STEVENS 12:50 PM
It's the California Theater today in San Jose, a venue Apple hasn't used in some time. It's absolutely beautiful in here, gilded columns and sweeping arches.
TIM STEVENS 12:49 PM
We'll share some of our favorites here.
TIM STEVENS 12:49 PM
Got some predictions? Tweet at us! I'm @Tim_Stevens. He's @darrenmurph.
TIM STEVENS 12:49 PM
I'm joined by the amazing Darren Murph, who is handling a Nikon D3S with a 70 - 200 lens on the front. He'll be handling pictures, I'll be doing text.
TIM STEVENS 12:48 PM
C'est la vie, we're in here now and we're glad you're here with us!
TIM STEVENS 12:48 PM
It was a bit of a crazy time getting in here, lots of impatient journos getting... well... impatient.
TIM STEVENS 12:47 PM
And we're in our seats!


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