Thursday, May 12, 2011

You Can No Longer Upgrade the Main Hard Drive in Your iMac

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Apple has taken steps to prevent any third party hard drive upgrades of the main drive in the new iMac.

Signs of this began with the 2009 iMac which required a special thermal sensor cable for each hard drive manufacturer. Now OWC has discovered that with the new 2011 iMac Apple has made it impossible for you to upgrade to a third party drive.

For the main 3.5″ SATA hard drive bay in the new 2011 machines, Apple has altered the SATA power connector itself from a standard 4-pin power configuration to a 7-pin configuration. Hard drive temperature control is regulated by a combination of this cable and Apple proprietary firmware on the hard drive itself. From our testing, we’ve found that removing this drive from the system, or even from that bay itself, causes the machine’s hard drive fans to spin at maximum speed and replacing the drive with any non-Apple original drive will result in the iMac failing the Apple Hardware Test (AHT).

In examining the 2011 27″ iMac’s viability for our Turnkey Upgrade Service, every workaround we’ve tried thus far to allow us to upgrade the main bay factory hard drive still resulted in spinning fans and an Apple Hardware Test failure. We swapped the main drive out (in this case a Western Digital Black WD1001FALS) with the exact same model drive from our inventory which resulted in a failure. We’ve installed our Mercury Pro 6G SSD in that bay, it too results in ludicrous speed engaged fans and an AHT failure. In short, the Apple-branded main hard drive cannot be moved, removed or replaced.

OWC notes that you can still add space using a secondary drive; however, if your main drive fails you have no alternative but to purchase a new one from Apple and pay them to install it via an Authorized Service Center. Also if you were planning to get a larger 3TB drive, those are aren't offered.




*thanks 9to5Mac*

Our new Forum is now open here or on the top tabs marks Forums, please register and post.. For the latest limera1n, rubyra1n, and all tech stories, follow us on Twitter at @iphonepixelpost or @limerain_com www.iPodSets.com
- Posted using my iPhone 4

Apple Launches Its 100th iAd Campaign

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Apple has launched its 100th iAd campaign with real estate company Coldwell Banker, according to The Loop.

The iAd focuses on helping consumers find a home for sale that meets their needs right within the iAd unit. Consumers can call an agent right from the ad to get more details on a property.

"We know that mobile marketing is critical to the future of our consumer engagement," said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate. "The iAd platform and its unique custom targeting allows us to engage with consumers like no other mobile advertisement can. We go way beyond banner ads and search terms to offer an informative and entertaining custom home search tool. With iAd, Coldwell Banker essentially becomes a positive part of the user’s overall app experience."

The Loop says the Coldwell Banker ad is getting good results with the 11 pages viewed per visit, average user engagement time of more than one minute, tap rates 5x higher than online banners, and conversation rates 4x higher.

You can take a look at some screenshots of the iAd below...













*thanks 9to5Mac*

Our new Forum is now open here or on the top tabs marks Forums, please register and post.. For the latest limera1n, rubyra1n, and all tech stories, follow us on Twitter at @iphonepixelpost or @limerain_com www.iPodSets.com
- Posted using my iPhone 4