Friday, February 4, 2011

iPad App Store Now Lets You Filter Your Searches

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The iPad App Store application has been updated with the ability to filter your searches.

You can filter by Category, Release Date, Customer Rating, Price, and Device.

Check it out in the screenshot below...


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Verizon iPhone 4 Ad: 'I Can Hear You Now' [Video]

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Verizon has begun airing a new iPhone 4 ad that features the 'Can You Hear Me Now' guy.

It's beautiful. It's intelligent. Even genius. But does your network, work?

Yes, I can hear you now.

This is America's largest and most reliable network. Built so you can rule the air

Take a look below...



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Verizon iPhone 4 Pre-Orders Are Sold Out

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Verizon iPhone 4 pre-orders are sold out at both the online Apple Store and Verizon Wireless.

Verizon notes that you can "experience yours when it's available online and in stores."

ONLINE
02.09.11 3:01 AM EST

IN STORES
02.10.11 7:00 AM local time

Its unclear how many units were available for pre-order.




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Developers Can Now Create Mac App Store Promo Codes

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Apple has informed developers that they can now generate promo codes for the Mac App Stores applications.

You can now generate promo codes for your Mac apps in iTunes Connect. These promo codes can be redeemed in any Mac App Store worldwide. For each version of your app, you can request up to 50 promo codes.

Up until today this was only available for the iOS App Store.


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iAds Found to be Twice as Memorable as TV Ads

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People who viewed one of Campbell's iAds were more than twice as likely to recall it than those who had seen on of their TV ads, according to an effectiveness study funded by Campbell's and Apple.

AdAge reports that indeed the five-week study, conducted by Nielsen, showed that consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often.

iAd respondents said they intended to purchase Campbell's four times more than the TV group and that they liked the ad five times more. TV and mobile audiences were queried separately in mobile and online surveys. The TV audiences were part of Nielsen's panel, while mobile users were recruited within various apps.

"We have a lot of data that goes many years back for TV print, out of home and radio, but we're searching for more validated metrics in mobile," said Ms. Gordon. "This does show, in really traditionally brand metric terms, that iAd really outperformed."




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Publishers Feel Betrayed By Apple's In-App Purchase Requirement

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European publishers feel betrayed by Apple's latest move to force content providers to sell their content via in-app purchase taking a 30% cut of all sales.

Apple says, "We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase."

Grzegorz Piechota, the European president of the International Newsmedia Marketing Association which represents some 5,000 members in 80 countries worldwide, told MocoNews that the INMA will be meeting with the European Online Publishers Association and the magazine association FIPP in a invitation-only roundtable on February 17 in London to discuss the policy.

"Some say they feel betrayed," said Grzegorz Piechota, European resident of the INMA. "They believed that it would be a great way to access content from newspapers and magazines. So they hyped the iPad, and many of them invested in apps for it."

"By promoting these apps, they promoted the device. Publishers in fact helped to make the iPad successful on the market."

There is some concern that Apple could expand this In-App purchase requirement to other areas such as retail.




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Apple Releases Xcode 4 GM Seed to Developers

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Apple has released Xcode 4 Gold Master Seed to developers signaling its public release is near.

What's New in Xcode 4
• Xcode 4 has a brand new, single window interface for all major workflows
• Interface Builder is now integrated within the main Xcode IDE
• Assistant shows a paired editor with complementary files (headers, UI controllers, etc.)
• Fix-it highlights code where an error is detected, as you type, and can even fix it for you
• Version editor shows a live comparison through SCM history, using Git or Subversion • LLVM compiler 2.0 includes full support for C, Objective-C, and now C++
• LLDB debugger is faster, and uses less memory than the GDB debugging engine
• Instruments adds System Trace, and new iOS instruments including OpenGL ES

Developers can download Xcode 4 GM Seed from the iOS Developer Center.




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Verizon iPhone 4 Pre-Orders Are Already Shipping

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Verizon has already begun shipping out iPhones to customers who pre-ordered the device only hours ago, according to a MacRumors reader.

Brooks Serigne has passed along this screenshot of his order status screen on Verizon's website showing that his order has been shipped. No carrier/tracking information or delivery estimate has yet been provided.

Verizon's iPhone FAQ notes that pre-orders will arrive "on or before February 10, 2011". It looks like they are trying to get them out as soon as possible.





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Additional Antennas Installed at Apple Stores to Improve Verizon Reception

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Apple has identified Apple Stores with poor Verizon reception and is installing small scale antennas to improve reception, according to documents obtained by TiPb.

Apple has entered into an agreement with Verizon to be an additional carrier for iPhones. We're very excited about this, and want the rollout to go as smoothly as possible. In that regard, we have identified the stores on the attached list as requiring installation of small-scale equipment to improve in-store cell reception. Apple and Verizon need to conduct a survey to determine where to place an exterior antenna (about 1 foot long, 5 inches wide and less than on inch thick) and the best route for running cable from the antenna to our store.







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