Tuesday, February 22, 2011

Apple Products Appear in 30% of Box Office Topping Films

Apple products appeared in 30% of the box office topping films of 2010, more than other brand, according to Brand Channel.

Apple products appeared in 30% of all films that were number one at the US box office in 2010, outstripping product placements by any other single brand. Nike, Chevrolet and Ford all tied for second most, each appearing in 24% of top films. Sony, Dell, Land Rover, and Glock appeared in at least 15% of top films.

Apple-branded products appeared in more than one-third of all number one films at the US box office between 2001 to 2010 (making 112 of the 334 #1 films in America since 2001). That is second only to Ford (144 of 334) and well ahead of third place Coca-Cola (96 of 334).

Despite topping the list, Apple has actually its product placements decline for the past two years. It 2008 Apple peaked at 50% and in 2009 Apple products were placed in 44% of number one films.

*thanks iclarified*

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