Wednesday, February 23, 2011

Apple Cuts Minimum iAd Buy Requirement in Half

Apple has reduced the minimum iAd buy requirement from one million to five hundred thousand dollars, according to AllThingsD.

Apple confirms that the new entry point is $500,000, a significantly smaller commitment, particularly for smaller brands and agencies that are creating and producing their own iAds.

"This new minimum buy is a great step forward and a necessary one, I think," Mark Read, CEO of WPP Digital, the digital arm of global ad giant WPP, told Digital Daily. "Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing."

Recently some developers have complained about lower fill rates with iAds. This lower entry point for advertisers should allow Apple to get significant amount of new campaigns.

*thanks iclarified*

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