Microsoft is preparing to rival the Apple TV and cable companies with a new subscription based TV service on its Xbox console, according to Reuters.
One scenario under consideration by Microsoft is to create a new TV service on its Xbox gaming console that would establish a "virtual cable operator." The service would charge a monthly fee for access through the Xbox to networks such as ABC, NBC, Fox, CBS, ESPN or CNN, according to two sources familiar with the plans.
Other options include allowing cable subscribers to use the Xbox to watch shows with more interactive functions. Viewers could, for instance, message with friends over the console while viewing their favorite shows.
Reuters sources said the service might not arrive for another 12 months but early discussions have been productive.
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