Tuesday, October 12, 2010

Financial Times iPad App Generates $1.6 Million in Ad Revenue




The Financial Times iPad app has reportedly generated more than $1.6 million in advertising since its launch in May, according to a Guardian report.

Ben Hughes, who is also the paper's global commercial director, said more than 400,000 people have downloaded the app. He added that it now accounts for 10% of the paper's new digital subscriptions.

"My job is to make the FT brand sweat," he told the MediaGuardian Changing Advertising Summit. "Print [advertising] isn't dead but media owners are just having to find new ways to put [different models] together."









*thanks iclarified*

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