Thursday, October 28, 2010

Apple Warns Gross Margins Will Decline in 2011

In a SEC filing, Apple warns that new products like the iPad and MacBook Air will drive down its gross margins for 2011.

Apple "expects its gross margin percentage to decrease in future periods compared to levels achieved during 2010" and has forecast gross margins of 36 percent for fiscal 2011. This is a reduction of 3.4 percent from 2010 and 4.1 percent from 2011.

"This expected decline is largely due to a higher mix of new and innovative products that have higher cost structures and deliver greater value to customers, and expected and potential future component cost and other cost increases," Apple writes.

*thanks iclarified*

Our new Forum is now open here or on the top tabs marks Forums, please register and post..

For the latest tech stories, follow us on Twitter at
@iphonepixelpost or @limerain_com
- Posted using my iPhone 4

No comments:

Post a Comment